Microsoft Powers NYFW
Challenge
Microsoft wanted to show up during important cultural moments in a way that felt fresh, relevant, and authentic. The goal was to highlight how Copilot+ PCs empower the creators who power the culture, including those shaping one of fashion’s biggest weeks.
Solution
Pearpop partnered with Microsoft to spotlight how Copilot+ PCs power the people who power fashion’s biggest week. We curated a mix of voices: a designer, a fashion writer, and a superfan who used the Surface Pro, a Copilot+ PC, to show how it fuels creativity and control behind the scenes. Whether sketching collections on the go or capturing the energy of the runway in real time, these creators demonstrated how Copilot+ PCs help turn ideas into impact at the speed of fashion.