Art Basel, Powered By Microsoft Copilot
Challenge
Microsoft needed a way to launch Copilot, their AI-powered digital assistant, by showcasing its ability to simplify and personalize experiences in a creative and cultural setting.
Solution
At Art Basel Miami, known for its scale and complexity, we introduced the Art Basel app powered by Copilot. This AI-driven tool transformed the overwhelming experience into a curated journey tailored to individual preferences. To bring the app to life, we partnered with creators whose art is their editing style, to show how the app helped them navigate and curate their own Art Basel experience.