Challenge
Klarna wanted to step into niche fashion communities to demonstrate how their flexible payment options make shopping for gear, tech, and clothing easier and more accessible.
Solution
We tapped into the culture of run clubs and streetwear, activating 30 influential running creators across the US, UK, and Germany. By showcasing the intersection of performance, style, and community, these creators demonstrated how Klarna makes it easier to shop the gear that moves you.
