Are YOU in the club? The Panera Unlimited Sip Club gives you access to hot or iced coffee OR hot tea every day for only $8.99 a month – that’s about 30 cents a day – and right now you can join the Unlimited Sip Club with three months FREE for new subscribers! For this TikTok challenge, we want you to sign up through MyPanera for Unlimited Sip Club (that is, if you’re not a member already) and make a video showing how you enjoy using your membership! Creative is fairly open, you can use the example videos as a guide, share how you take your coffee/tea, or whatever you think fits best into your content.
READY TO ACCEPT THE CHALLENGE?
Here’s the basic Unlimited Sip Club details:
- Panera products included in membership are coffee (4 varieties: Hazelnut, Café Blend Light Roast, Columbian Dark Roast and Decaf), iced coffee, and hot tea
- Available via in-cafe ordering, drive-thru ordering, RPU pick-up, or with a delivery (must meet order minimum of $5 or more)
- You can get a new drink every 2 hours during bakery/cafe hours
Challenge entries MUST include:
- A shot of the outside of the store OR your delivery order
- Logo on cup prominently featured
- Unlimited Sip Club $8.99 a month with three months FREE if you sign up now
- Tag @panerabread and one of the following in the caption: #ad, #sponsored, #panerapartner
- Sample Caption: "Coffee is the best part of every day so I’m happy to be part of @panerabread’s Unlimited Sip Club! #panerapartner"
- Challenge entries MUST *NOT* include:
Any other brands, logos, explicit language, other people being filmed
- Popular music from TikTok library (pre-cleared licensed music ok, follow this link for acceptable music: https://ads.tiktok.com/business/creativecenter/music/mobile/en
🛑 CONSULT THIS HANDY CHECKLIST BEFORE POSTING 🛑
✅ 25k or more followers, based in US
✅ Logo on the cup showing in video
✅ Talked about the perks of Unlimited Sip Club at $8.99 a month with 3 months free if you sign up now
✅ Tagged @panerabread and use either #ad, #sponsored or #panerapartner
✅ No logos (other than Panera!), other people, explicit language, or popular TikTok music
If video is recorded in a non-english language, video must have english subtitles. Entries that do not meet these qualifications will not be accepted. Thank you!