🙌 Beyond Meat doesn't want you to go beyond your budget in order to participate! The first payout is set low to cover your expenses. 🙌
Beyond Meat wants YOU to share how you’re going above and BEYOND to help fight climate change by choosing to eat Beyond Burgers for your next meal.
For this TikTok challenge, you will be walking your audience through the purchase, preparation and consumption of Beyond Burgers, including your reaction to the taste. Along the way you’ll highlight the climate-friendly advantages of Beyond Burgers vs. beef burgers by using analogies to touch on these points:
✨ 90% less greenhouse gas emissions: An original Beyond Burger produces 90% less greenhouse gas emissions than a beef burger
✨ 99% Less Water: With the 82 gallons of water the average American uses in one day, you could produce 1.5 beef burgers. Or, with that same amount, 273 original Beyond Burgers.
✨ 93% Less Land: It takes 93% less land to produce one original Beyond Burger than it does to make one beef burger.
Your analogy can be visual or mathematical. A visual example would be showing what 90%, 93%, or 99% less of something looks like.
Some mathematical examples (please do not use more than one of these exact analogies, feel free to come up with something that is relevant to your content, eg a 90% off sale being a great deal, how quick you’d be if you were 99% faster completing a game, etc):
✨ An original Beyond Burger produces 90% less greenhouse gas emissions than a beef burger. That’s like only running 2.5 miles instead of an entire marathon. Now that I can do.
✨ With the 82 gallons of water the average American uses in one day, you could produce 1.5 beef burgers. Or, with that same amount, 273 original Beyond Burgers. Who’s hungry?
✨ It takes 93% less land to produce one original Beyond Burger than it does to make one beef burger. That’s like cutting the hour it takes to mow your yard down to just 4 minutes. Which is extra time you can spend grilling up some tasty plant-based burgers.
Challenge entries MUST *NOT* include:
Any other brands, logos, explicit language, other people being filmed
Music from anywhere other than the TikTok commercial library
🛑 CONSULT THIS HANDY CHECKLIST BEFORE POSTING 🛑
✅ Purchase Beyond Burgers
✅ Showcase the purchase, preparation, and consumption of the Beyond Burgers vlog-style
✅ Highlight climate-friendly advantages of Beyond Burgers over beef burgers using analogies
✅ Hashtag & Tagged #beyondme #beyondmeatpartner @beyondmeat
✅ US only
✅ No logos (other than Beyond Meat!), other people, explicit language, or popular TikTok music
✅ Must include English subtitles if video is recorded in a non-English language. Entries that do not meet these qualifications will not be accepted. Thank you!