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10 Reasons Why You Need That Blue Bird On Your Side

Mar 03, 2022

Real Talk: You May Be Wondering Why You–As A Creator–Need To Be Active On Twitter. Maybe You’Ve Always Thought Of Twitter As A Hand Me Down Social Media Platform, A Place For Millennials, Celebrities, Politicians, And Older People. (Perhaps Your Main Exposure To Twitter Has Actually Been On Tik Tok, Where You’Ve Seen People Stand In Front Of Screenshots Of Tweets.)

Since The Beginning Of The Pandemic, Twitter Has Experienced A Surge In Growth. Part Of This Was Driven By The Black Lives Matter Protests; Twitter Is Still Arguably The Best Platform For Getting Immediate Public Attention And Sharing News. And It’S Not Just For Old Folks: In Fact, Nearly Half Of All Tweets Sent Last Year In The Us Came From Twitter Users Aged 16 To 24. From Movies, To Gaming, To Food, Gen Z Is Starting The Trends And Driving Some Of The Most Popular Conversations On Twitter. Twitter Matters More Than You May Realize, And It’S Important To Your Growth Strategy As A Creator To Be On It. Here Are 10 Reasons Why:

1. IT’S A CONVERSATION NOT A MONOLOGUE

Success as a creator is all about engagement and Twitter is the king of two-way engagement. You’ll be pleasantly surprised by how receptive your Twitter followers are to continuing conversations you start.

2. IT’S A GOLDEN BRANDING OPPORTUNITY

Twitter is a great place to hone your brand voice. Twitter users place a premium value on quick-witted, authentic tweets. If you’ve got an original voice as a creator, Twitter is the perfect platform to help build your personal brand.

3. IT’S VERSATILE

They say a picture is worth a thousand words and a video is even better. But sometimes you just want to make a statement–as in, say something with words. Twitter is versatile, allowing you the ability to post text without photos or video content to accompany them.

4. TRENDING TOPICS HAVE POWER

Instagram isn’t the only platform to use hashtags. Trending topics on Twitter give you a chance to be seen by Twitter users from around the world.

5. ART & IDEAS WELCOME

While Twitter is often at the center of online conversations about business and politics, there’s a vibrant community that’s interested in art, ideas and creativity, with many Twitter users inclined to share and retweet images and videos they like. Because there’s a strong art community, creators with small followings can quickly grow their audience on Twitter.

6. PROMOTE YOURSELF IRL

Twitter is an ideal platform to blast out information about upcoming events you’re participating in IRL, as well as share links to your website, blog, any press you've gotten.

7. IT’S QUICK.

Twitter is the platform for immediate attention. Real-time news and livestreams on Twitter are still the fastest way to see “what’s going on” and for people to follow their favorite celebrities and influencers, and Twitter is great for answering their questions in real-time. And Twitter is perfect for anyone with a short attention span. After all, you only have 280 characters to say something.

8. IT’S A PLACE FOR STANS

Twitter is home to stan culture, so if you’re a creator looking to inspire the kind of fandom that quickly turns into passionate, devoted, and obsessive, you should be on Twitter.

9. IT’S ADDED WAY TO EXTEND YOUR BRAND PARTNERSHIPS

Brands such as Chipotle, Netflix, and Pizza Hut are all advertising on Twitter. These brands are all looking for creators who can tell stories, be at the center of conversations, and create easily shareable content. If you’re a creator who’s securing brand partnerships, having a presence on Twitter gives you one more way to monetize your following. If you get a deal with a brand based on your TikTok or IG account, you can upsell by adding Twitter into the mix.

10. PEARPOP X TWITTER

We’re always looking for new ways to help you grow and monetize your influence. And now you can use Twitter on Pearpop! That means there are even more ways for you to participate in Pearpop Challenges and earn money. You can also set prices for Retweets and Quote Retweets on Pearpop. So make sure you link your Twitter account--or create one if you don’t have one. With Twitter, you have a whole new way to monetize your following, and collaborate with other Creators on Pearpop.

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